It refers to whether the type of content you’re posting is relevant for your audience at the time of day that you’re posting it at? For instance, if you’re a lifestyle creator and you want to talk about a healthy breakfast recipe. Now, this doesn’t just mean whether the content you’re posting is relevant to your audience or not. The second factor is the relevance of your posts. For instance, here in the screenshot below, you can see that the audience is most active around 12 PM and so that is the time you want to utilize most frequently. For most of your posts, you want to start by utilizing that information. Instagram’s built-in Insights can help you determine when the majority of your audience is most active. You ideally want to post just before the peak time of activity for your followers to get maximum traction on your post. Timeliness refers to when most of your followers are online or when most of your intended audience is online. Let’s take a look at these Factors that determine your best time to post on Instagram The point is that even though time itself is subjective, it is dependent on a variety of factors that are universal. it is different for each account! So then what’s the point of this article. Now from that graphic, you can tell that the best time to post on Instagram is very subjective, i.e. But there are some widely-accepted facts about post timings based on what most Instagram users have in common, and they provide a good benchmark for what’s the best time to post on Instagram. Is there a best time to post on Instagram?ĭespite a number of marketing geniuses weighing in on this question: when is Instagram, the most active, no one has truly been able to agree on a single standard time to post on Instagram specifically and on social media in general.
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How to capitalize on the best time to post on Instagram 1.
How to determine your best time to post on InstagramĦ. The best time to post on Instagram according to our own researchĥ. The best time to post on Instagram according to industry expertsĤ. The best time to post on Instagram according to Instagramģ. Is there a best time to post on Instagram?Ģ. Here’s what we’ll explore in this blog:ġ. Now, let’s take you straight to the posting schedules. Head over to the InVideo Instagram channel for some cool tips & tricks that will further help make video creation easier for you. And you can take the help of a tool like InVideo to create stunning Instagram videos within minutes, even if you’ve never edited a video before. If you want to accelerate your growth, also focus on having a solid strategy, posting consistently, and posting more videos since the Instagram algorithm is now favoring those over static images. Finally, we’ve also added in a number of tips to capitalize on Instagram’s best times to post, using which you can confidently start tapping into Instagram’s peak hours.īut you should know that while it is super important, posting at the right time isn’t the only thing that makes your account grow.
That’s why we’ve done the legwork to simplify the science, and created this super useful guide on the best times to post on Instagram consisting of insights from several great sources: Instagram, social experiments, industry experts, and our own research. Sounds fairly straightforward, right? But when it comes to Instagram, the world’s 4th most-used social network, posting schedules can get super tricky because there’s so much to consider: the algorithm, types of posts, time zones, and user traffic.
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Cracking the time code can bring big rewards for those posting on Instagram, a fact that the Harvard Business Review’s research backs up: brands posting on social media can enhance their payoffs by at least 8% by targeting content to when the audience is most naturally receptive to it. You could craft the perfect Instagram post, write the best caption, and do everything right, but if you fail to post at the right time, it could all go down the drain quickly.
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